In Beyonce's music video for Love on Top there is a clear relationship between the music and the visuals. The video cuts to the beat, as seen above the video cuts from a close up to a birds eye long shot before cutting to a medium shot all in time to the beat. As the music becomes faster paced so does the video. In the video there is no narrative it is completely performance. The artist is the focal point of the video with many close ups and solo shots of Beyonce. The record company have used sex appeal to attract an audience. They have used her costumes and dance to give the video sex appeal. This is conventional of female R&B artist and is often used in Beyonces other music video. However just as male R&B artists often use female dancers in the back of their video, Beyonce has used male dancers and has switched the conventional gender roles in an R&B video.