Institutional Research

For our artist, we produced our own music label called The Magnets Music. This company fits into the indie style of Alex Echo, who is himself an indie artist.

If we used a conventional record company such as Sony or Universal, it wouldn't fit in our genre. Bigger artists, who are globally recognised, would be hired by these companies.

Website Update

This is how our website now looks. The homepage features the teaser video, as the real music video isn't live as of yet. It has links to merchandise, contact, gallery and about next to the home tab. On the homepage itself, we have links to Alex Echo's twitter page, where you can keep up with the latest news about the artist. The homepage does feature a news section, as well as links to Ticketmaster, where the browser could buy tickets for Alex's most recent tour.

Production Diary - Second Half Term

Lesson 1: Megan kept working on the Steal-O-Matic, Dom looked at the questions which the audience were asked and Sarah worked on a teaser trailer.

Lesson 2: Sarah finished the teaser trailer and uploaded it to YouTube. She, along with Dom, looked through all the clips gathered so far. Dom uploaded the interview and posted it on his blog, along with Twitter and Instagram updates.

Lesson 3: Dom, Sam and Sarah continued the editing processes, Megan worked on the Steal-O-Matic.

Lesson 4: Dom edited the last two chorus'.

Lesson 5: Dom and Sam worked on different parts of the video. Sam on the biking footage and Dom on the swimming pool footage.

Lesson 6: All the members of the group looked at all the footage we have so far, we then decided on how to order it. During this, we sorted out what we have left to film in order to fill in the gaps.

Lesson 7: The team organised and filmed another interview with the artist. We needed a new one as the old one didn't look as sophisticated as we would like.

Lesson 8: Sarah and Megan worked on the steal-o-matic whilst Dom and Sam filmed some performance that may be used in the video.

Lesson 9: We all peer assessed all the other groups website, giving feedback and saying what could be improved.

Lesson 10: We looked at the feedback from other groups about our website, and set about changing them. 

Lesson 11: Sarah worked on the website and Dom designed a poster for the digipak.

Lesson 12: Dom had filmed before the lesson and then Sarah was filmed for one final shot. This was then put into the production.

Lesson 13: Work was done on digipaks and the website.

Lessons 14-17: This was deadline week for the first draft. We spent the lessons editing and putting the finishing touches to our video.

Lesson 19: Dom refilled the first 30 seconds of the video to be looked at afterwards.

Lesson 20: The group sorted out the next part of filming, printing off props that will be needed and editing the clips got in the last lesson.

Lesson 21: With the final bits filmed after lesson 20, the group edited the final parts of the video.

Lesson 22: The video is finished, so we uploaded it to our blogs and added extra things to our blog.

Similar Artist Websites, Album Cover and Logo

The Arctic Monkeys have a very similar style to our artist Alex Echo, The stick with the black and white theme throughout a lot of their websites, album covers and even music videos. Immediately you can tell that the band are Rock Indie as the video at the top shows the main singer wearing a leather jacket which is a typical item of clothing that fits into the genre of rock. The black and white theme also helps present the genre.  
The background of their album is plain black, this draws everyone's attention to the writing, links and videos. The website is clear and easy to read with the bold writing which contrasts to the black background. 

Their album cover is very plain but very distinctive, as the band are very mainstream and tour globally, the simple album can be recognised immediately as the Arctic Monkeys. Where as Alex Echo who is a newly famous artist, by introducing him on the front cover of the album we are able to gain fans that are then available to identify his work from just the font, style and voice. 







Their logo again is very distinctive, by using this on all of their work people are able to immediately identify the band without even reading the title but by ackn

First Draft - One Day

Website Feedback

http://www.powtoon.com/show/bU6KarTreoB/alex-echo-website-feedback/

Colour Correction

We noticed that the colour on some of the shots look very dull but we managed to colour correct it and make it sharper using Premiere.

Timeline of Clips

Currently, this is how our Adobe Premiere file looks like. The video is almost completed, and the rest is fully rendered and completed. You can see the green clips are sequences from other files, which have been imported to make the complete video. Some footage such as the second chorus, and the end 15 seconds are all edited in this big file.

Merchandise

We created some merchandise to promote Alex Echo's song 'One Day'. We kept the colours black and white as this the the theme fits in nicely with the whole genre.

Full Digipak

 

The final Digipak construction for myself. The poster is featured in the middle and then the front and back album covers, the CD, the inside left and inside right of the CD

New Website - Draft

We created a new website at www.alexecho.wix.com/alexecho

This new website fits with our genre and artist better than the previous one, using the feedback to help us change it to be appropriate.

This is how the homepage looks at the moment, however that will change before the due date.

Digipak CD

 

After looking at other CD's. I thought our old CD was too plain and boring. Therefore, I updated it with more text and lines underneath, just to add more content to it.

Digipak CD

This is a draft of the CD that will be produced. It is simple, which is similar to the rest of the products.

Digipak Poster

 

 

This is a first draft of the poster advertising Alex Echo. It contains all details such as the name of artist and album, as well as seeing it is a debut album. It also shows he has social media links in the bottom corner, with the correct colour scheme

Digipak first draft

This is the digipak. It has the front and back covers on the left and right respectively. The photos underneath would be on the back of them. This means they are only visible once the case is open. The bottom left photo contains a code to download the CD digitally without having to put the CD in a computer. This could be good for people who download music straight to their phone.

Digipak inside

 

 

This is the inside left of the digipak. It would be situated on the back of the front cover if you opened a CD case. It contains a quote from the most popular song on the album. Also, a collage of the artist facing different directions.

 

 

This will be on the back cover of the album. It contains a digital download code, which is useful these days as most music is used via the internet. This saves buying the album online aswell, or uploading it to your iTunes account. It is a special gift for all the fans of the artist, which will encourage them to buy the album.

Performance First Attempt



 

This is the section of the video which will be at the end. We used all the clips we filmed during the performance filming. Whilst making this, we realised that we wouldn't have enough footage to film both the chorus' with lip syncing. These performance shots feature lots of low angle shots, with the artist looking down at the camera, trying to show off that he is a big name.