This is the inside left of the digipak. It would be situated on the back of the front cover if you opened a CD case. It contains a quote from the most popular song on the album. Also, a collage of the artist facing different directions.
This will be on the back cover of the album. It contains a digital download code, which is useful these days as most music is used via the internet. This saves buying the album online aswell, or uploading it to your iTunes account. It is a special gift for all the fans of the artist, which will encourage them to buy the album.