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| Front Cover When this album first came out it was when he was just becoming incredibly popular, as this is was his debut album the front cover is an extreme close up of his face promoting himself and appealing to his female audience. Not heavily stylised cover, however its though his face was manipulated to looks like some kind of drawing, it could connect with the idea of Ed Sheeran being a true artist and selling himself as a kind of romantic, independent artist. The album title ('Plus') is simple and represented as minimalist as well, with the symbol '+'. The orange colour represents his 'ginger' brand. It also adds some warm and passionate atmosphere to the cover that might represent Ed Sheeran as a warm singer (his songs on this album were often emotional), which is attractive for his female audience. The use of a single orange filter also carries the idea of minimalism. The font used is also simple. However, the font used looks like it has been typed by a typewriter which does have connotations of minimalism and simplicity. The cat paw is an icon of his brand since his drunk music video which was very popular and it included his cat on it. It iconic symbol is also on his guitar. |
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| Back Cover |
Theres no stylised graphic or photograph on the back of the album cover, keeping the idea of simplicity and minimalism conventional of the genre and the artist. The list of the track list of 12 songs, using the same font and colour as the artists name. The back also includes Ed Sheeran's website helping to promote the artist and creating connection to fans.
Ed Sheeran's 'Drunk' Music Video
Ed Sheeran's 'Drunk' Music Video